Rap titan Kendrick Lamar’s astounding run continues. 2025’s ROTY/SOTY Grammy winner for the ubiquitous “Not Like Us,” who followed that triumph with a colossal Super Bowl halftime performance that broke viewership records, goes into the 2026 Grammys as a favorite for AOTY (thanks to his chart-smashing pgLang/Interscope set GNX, a Top 5 album YTD) and a strong contender for ROTY/SOTY again, thanks to “luther,” his monster duet with SZA, who joined him on a stadium-rocking tour that just wrapped. Unfortunately for K.Dot, his vehicle couldn’t outrun this HITS year-end-issue cover shot.
Rap titan Kendrick Lamar’s astounding run continues. 2025’s ROTY/SOTY Grammy winner for the ubiquitous “Not Like Us,” who followed that triumph with a colossal Super Bowl halftime performance that broke viewership records, goes into the 2026 Grammys as a favorite for AOTY (thanks to his chart-smashing pgLang/Interscope set GNX, a Top 5 album YTD) and a strong contender for ROTY/SOTY again, thanks to “luther,” his monster duet with SZA, who joined him on a stadium-rocking tour that just wrapped. Unfortunately for K.Dot, his vehicle couldn’t outrun this HITS year-end-issue cover shot.