Issue #1426 (Elliot Grainge)
When Elliot Grainge was named chief of Atlantic last August, it sent a jolt through the biz—and raised a few eyebrows. But the 31-year-old quickly silenced the skeptics by engineering a remarkable turnaround that has seen the label send multiple hits to the top of the DSP charts, including Alex Warren’s global Spotify #1 and smashes by The Marías, Ravyn Lenae, ROSÉ with Bruno Mars and Charli xcx. (A new Cardi B song is streeting as we go to press.) Grainge and his young team have shown a magic touch for, um, influencing the marketplace, which explains their growth of a full point in current market share year over year. We asked him about that and much more in this issue’s interview; for some reason, he answered our meddlesome questions.
When Elliot Grainge was named chief of Atlantic last August, it sent a jolt through the biz—and raised a few eyebrows. But the 31-year-old quickly silenced the skeptics by engineering a remarkable turnaround that has seen the label send multiple hits to the top of the DSP charts, including Alex Warren’s global Spotify #1 and smashes by The Marías, Ravyn Lenae, ROSÉ with Bruno Mars and Charli xcx. (A new Cardi B song is streeting as we go to press.) Grainge and his young team have shown a magic touch for, um, influencing the marketplace, which explains their growth of a full point in current market share year over year. We asked him about that and much more in this issue’s interview; for some reason, he answered our meddlesome questions.
When Elliot Grainge was named chief of Atlantic last August, it sent a jolt through the biz—and raised a few eyebrows. But the 31-year-old quickly silenced the skeptics by engineering a remarkable turnaround that has seen the label send multiple hits to the top of the DSP charts, including Alex Warren’s global Spotify #1 and smashes by The Marías, Ravyn Lenae, ROSÉ with Bruno Mars and Charli xcx. (A new Cardi B song is streeting as we go to press.) Grainge and his young team have shown a magic touch for, um, influencing the marketplace, which explains their growth of a full point in current market share year over year. We asked him about that and much more in this issue’s interview; for some reason, he answered our meddlesome questions.